Inhouse training: modern Product Management – digitalization
Comprehensive qualification for "digital" Product Managers
Let us consider digitalization as an area with bright opportunities in terms of new business models and new price models. And let us be aware of critical issues such as continuous change. You are on the bright side when you follow clear business targets and are able to respond to changes in a flexible way.
Knowing your customers is key to success in our digital world. How to attract their awareness for your product? How to activate them for a download? How to delight and retain them? How to make money and get referrals? Your "digital" Product Managers have the answers to these questions. Based on thorough data analysis they pave the way to outstanding digital products and services. They follow your business targets and master the continuous change.
Your "digital" Product Managers need to be familiar with all facets of their profession as well as with the specifics of digitalization - which perfectly defines the goal of this training course.
|
Duration |
1 day |
|
Level |
New and already practicing Product Manager, Head of Product Management, Product Owner, Business Analyst, Project Manager The one day foundation training is also suited for Marketer, Sales Representative, Head of Business Unit, CTO, CEO Suited for manufacturers of technical products, service und retail companies, all industries, B2B and B2C |
|
Learning objectives |
You get familiar with the current state of modern Product Management for the digital world. You increase your Product Management skills (role, tasks, methods, processes, interfaces). You know how customers behave, how to win and retain them. You realize how Product Managers can exploit the power of digitalization for the benefit of customers and the own organisation. |
|
Training contents |
The training course delivers a foundation of modern Product Management with focus on products and services of the digital world. The training modules cover |
