Inhouse training: modern Product Management – compact

Duration

1 day, classroom or online

Level

New and already practicing Product Manager, Head of Product Management, Product Owner, Business Analyst, Project Manager, Marketer, Sales Representative, Head of Business Unit, CTO, CEO

Suited for manufacturers of technical products, service und retail companies, all industries, B2B and B2C

Learning objectives

You get familiar with the current state of modern Product Management.

You sharpen the profile of your Product Managers and clarify the interfaces.

You understand why certain products are successful, others not.

Training contents

Following topics are covered:

- Mission of modern Product Management
- Profile of modern Product Managers
- Challenges for Product Managers
- Product tops and flops (case studies)
- Strategic proceeding
- Market and competitor analysis
- Product life cycle
- How to plan a product
- Special challenge and opportunity: Digitalization