Inhouse training: modern Product Management – foundation

Duration

2 days, classroom or online

Level

New and already practicing Product Manager, Head of Product Management, Product Owner, Business Analyst, Project Manager

Suited for manufacturers of technical products, service und retail companies, all industries, B2B and B2C

Learning objectives

You get familiar with the current state of modern Product Management.

You increase your Product Management skills (role, tasks, methods, processes, interfaces).

You get new inspirations to reflect your business environment and to identify promising improvements.

You sharpen your business profile and bridge customer interests with the interests of your company.

Training contents

The first part of the Foundation training course looks at the business environment of Product Managers. We highlight the importance of entrepreneurial thinking in combination with customer orientation, talk about markets, customers, products, services, product development, tasks and challenges for Product Managers.

The second part focuses on digitalization with its specific business environment and the key topics customer experience, data analysis and product growth.

The third part of the training course familiarizes you with major strategic and technical Product Management tasks such as

- Market management and competitor analysis
- Product strategy and business plan management
- Product Life Cycle Management
- Requirements Management
- Product planning

You learn dedicated processes, methods, tools and background stories. You consolidate your knowledge with case studies and several practical exercises.